New Excellence Age Perfect

Our 1st hair colour for mature hair Layered tones, flattering colour Fuller, thicker-looking hair

New Excellence Age Perfect

Age Gracefully, Age Gorgeously

Never before has the third act been such a reality as today.
Women are on average living 30 years longer than their grandmothers and are fully aware of the possibilities such a change can offer them. They are redefining what it means to be old.

L’Oréal Paris is delighted to introduce Excellence Age Perfect, the first flattering colour for mature grey hair. The unique layered-tone technology adapts to the nuances of mature hair for colour full of harmonious highs and lows.

This revolution transforms women, filling them with the confidence to captivate the world once again!

Keep your colour, never give up! We are totally worth it.

Experience the layered-tone technology of Excellence Age Perfect. It adapts to very grey hair differently than pigmented hair, creating natural highs and lows for a layered tonal effect, as if subtly highlighted. And thanks to the easy application brush, you’ll get precise results every time!

Discover all 6 shades

Global Hair Colourist for L'Oréal Paris

Who better than the hair colourist admired by women of all ages to understand the colour needs of mature women?

Ask the expert

Question 1

As hair colourist to the stars, how do you see female clients over 55 who walk into your salon?

Today, women over 55 are beautiful – just look at Jane Fonda or Susan Sarandon. They’re sexy and they own it! Grey hair can certainly be fabulous in a precise, structured hairstyle, but is it really sexy?

Question 2

Why do you think the majority of them eventually give up on colouring?

They feel that, after classic colouring, they find themselves with what we call the helmet effect caused by colouring that is unvarying and a little too heavy. The only solution for adding contrast then becomes highlights, which risks sensitizing hair that already has a tendency to be thinning. They also fall into the trap of visible root regrowth and from there it can quickly turn into a nightmare! Until now, there wasn’t a solution for these women. Yet, they all seek a colour that will make them radiant, but remains in tune with their age.

Question 3

How has Excellence Age Perfect been a breakthrough?

L’Oréal Paris has launched a layered-tone crème colour with Excellence Age Perfect. We formulated a range of colours perfectly suited to the expectations of these women.
It adapts to very grey hair differently than pigmented hair, creating natural highs and lows for a layered tonal effect, as if subtly highlighted. At the roots, regrowth is beautifully blended with the rest of your hair for a natural look. For me, it’s truly the ideal product to get them back into colouring!

    Enhance your look with these key products:

    Age Perfect Cell Renewal TM Day Cream

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