Why do you think the majority of them eventually give up on colouring?
They feel that, after classic colouring, they find themselves with what we call the helmet effect caused by colouring that is unvarying and a little too heavy. The only solution for adding contrast then becomes highlights, which risks sensitizing hair that already has a tendency to be thinning. They also fall into the trap of visible root regrowth and from there it can quickly turn into a nightmare! Until now, there wasn’t a solution for these women. Yet, they all seek a colour that will make them radiant, but remains in tune with their age.