PREMIUM FADE-DEFYING COLOUR.8 WEEKS OF FADE-DEFIANCE.PERMANENT COLOUR.
The one and only, premium fade-defying hair
Préférence is legendary for its high-resistance
colour and is now enhanced with a Hi-Shine Elixir. This precious oil is added to the mix just a few moments before colouring your hair, to help achieve luminous shine for up to 8 weeks. With its protective and softening benefits, the precious Hi-Shine Elixir evens out the hair's absorption capacity to make the colour less agressive and enhance the final colour result.
All Haircolour range
L’Oréal Paris brings all its products to you : skincare, cosmetics, hair colour, haircare and styling. Receive a highly personalized service with our beauty advice, application videos and free expert tips. Our experts will guide you step by step to help you create your ideal look. Also discover our spokemodels ( Megan Gale, Freida Pinto,…), learn about their passions and get their look.