GENTLE 100% SULPHATE-FREE FORMULA. PRESERVES COLOUR & NOURISHES DRY HAIR.
For Coloured, Dry Hair.Gently cleanses and intensely nourishes dry hair to reveal radiant coloured hair that feels soft to touch.
Hair Expertise PureColour is our 100% Sulphate-Free Radiant Colour Protecting System, developed to nourish and enhance the look of coloured hair.Enriched with botanical oils for a luxurious, sensorial experience.
All haircare range
L’Oréal Paris brings all its products to you : skincare, cosmetics, hair colour, haircare and styling. Receive a highly personalized service with our beauty advice, application videos and free expert tips. Our experts will guide you step by step to help you create your ideal look. Also discover our spokemodels ( Megan Gale, Freida Pinto,…), learn about their passions and get their look.